Analysis of external factors, including SWOT Analysis , and the shift from business policy to modern strategic management. Module 2: Strategy Formulation, Implementation & Evaluation
Corporate, Business, and Functional strategies.
Ultimate Guide to Strategic Management for M.Com Part 1 (Manan Prakashan)
Structure, Strategy, Systems, Skills, Staff, Style, Shared Values Why Students Choose Manan Prakashan Books strategic management mcom part 1 manan prakashan pdf
Advanced strategic tools including the BCG Matrix , GE Nine Cell Matrix , and Hofer’s Matrix .
(authored by Michael Vaz) is a primary resource. While the publisher typically sells physical copies, you can access syllabus details and related digital summaries through academic platforms.
| Module | Key Topics Covered | | :--- | :--- | | | Concept and evolution of strategy; characteristics, dimensions, and approaches to strategic decision-making; the strategic management process; vision and mission statements; benefits and risks of strategic management. | | Module 2: Strategic Analysis | Analyzing the external environment (opportunities and threats) and the internal environment (strengths and weaknesses). This includes frameworks for corporate and business-level strategic analysis. | | Module 3: Strategy Formulation | Developing corporate strategy, including vertical integration, diversification, and strategic alliances. Understanding business-level strategies and generic strategic alternatives like stability, expansion, retrenchment, and combination strategies. | | Module 4: Strategy Implementation & Evaluation | Putting strategy into action and exercising strategic control. You will also study some real-world case studies to see how theoretical concepts apply in practice. | Analysis of external factors, including SWOT Analysis ,
Covers IT-driven strategies, Disaster Management , and the Make in India model.
Strategies for competing in international markets and managing corporate restructuring. Module 4: Emerging Strategic Trends
provides a free 174-page study material PDF that aligns closely with the same syllabus modules. Document Platforms (authored by Michael Vaz) is a primary resource
Complex theories are broken down into easy-to-understand bullet points.
? Explain the internal and external factors that lead to corporate renewal.
. The book provides a comprehensive overview of how organizations formulate, implement, and evaluate long-term plans to achieve competitive advantages in a dynamic business environment. www.mananprakashan.com Core Syllabus Coverage