In 2023, emerged as a service-oriented social media presence focused on helping professionals—particularly international students—navigate competitive job markets.
Brands increasingly utilized "edutainment"—content that blends education with entertainment—to demystify niche industries like fintech or tech.
Develop a content strategy around these pillars:
This feature explores the three pillars of the 2023 High Rise phenomenon:
From floor 10, you see the next block. From floor 40, you see the whole district. In 2023, don’t just execute—look for the patterns. What’s shrinking? What’s growing? (Hint: green energy, AI integration, health tech). Align your climb toward expanding industries.
"...the first one I got into was the chef series... Yuahentai's very obvious characteristic is that when she's excited, she holds her breath and her whole face turns bright red."
Data-driven experts who analyze consumer sentiment and pivot brand messaging in real time.
The explosion of generative AI tools like ChatGPT and Midjourney changed how content was planned. Savvy creators used AI to brainstorm video hooks, generate script outlines, and automate video captions, drastically cutting down production time. 💼 New Career Paths in the Creator Economy
👇 Drop your “current career floor” in the comments.
Authenticity won in 2023. Creators gained traction by sharing the less glamorous sides of high-rise living, such as: How to efficiently bring groceries up 40 floors. Managing package delivery from the concierge. Decorating challenges in small, high-rise apartments. 2. The Evolution of the "High-Rise Creator" Career
Platforms like BeReal and the rise of "photo dumps" on Instagram shifted consumer demand toward in-the-moment, spontaneous content.
Building a sustainable career in social media requires treated content creation like a traditional business. Monetization Diversification