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The year 2021 saw a major changing of the guard in K-pop, fueled by the rise of immensely popular fourth-generation girl groups.
This article is part of a series on K-Culture trends. For more analysis on 2022-2025 evolutions, explore our digital archive.
The COVID-19 pandemic, which raged through 2021, acted as a powerful catalyst for the Korean entertainment industry's digital transformation. As in-person events were canceled, agencies, broadcasters, and streaming platforms accelerated their shift to online content to reach global audiences.
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The rapid growth of Korean entertainment content in 2021 also prompted critical self-reflection and public debate, particularly around how women are portrayed.
2. K-Dramas: Female-Led Narratives and Global Streaming Domination