They will likely demand:
Second-hand shopping (thrifting) has evolved from a budget necessity into a badge of eco-conscious cool, with markets like Pasar Senen in Jakarta acting as youth hubs.
Perhaps the most surprising trend is the politicization of Indonesian youth. Following the 2019 election and the COVID-19 pandemic, young people have realized that the government is not infallible. Scrolling through friends' trips to Bali or buying
Scrolling through friends' trips to Bali or buying the latest iPhone on credit is causing a debt bubble among young urbanites.
These tastemakers thrive in indie cafés and art spaces like those in Yogyakarta , rejecting mainstream ideals in favor of local music and underground gigs. However, economic pressure forces many to keep a
“Dream job” is no longer civil servant or doctor, but YouTuber , TikToker , or digital marketer . However, economic pressure forces many to keep a salaried job while side-hustling.
Perhaps the most unique trend is the "Bersisihan" or "Ber-Wastra" movement. Young people are reclaiming traditional fabrics like and Tenun , wearing them not just for weddings, but with sneakers and oversized tees for daily hangouts. They are stripping away the "stiff" reputation of tradition and making it cool again. 6. Gaming and E-Sports and the decision-makers.
So, what happens next? The world is watching because Indonesia is not just a market; it is a blueprint. In the next decade, these youth will become the majority voters, the CEOs, and the decision-makers.